NorthAxis brings together business finance, investing, protection, planning, financial thinking and technology to support clearer, more confident decisions across business and wealth.
My work today spans two sides of financial decision-making — personal wealth
for individuals and families, and capital, liquidity and financial strategy for businesses.
Investing, Wealth & Financial Planning
I apply the same CFO approach to investing, liquidity, financial independence and longer-term wealth decisions, while considering how the different parts of an individual / family's financial life like tax planning, family needs, currencies, transfer of wealth across different stages of life and global/cross-border circumstances fit together.
Fractional CFO & Strategic Finance
I continue to work with business owners and management teams on financial strategy, cash flow, treasury, financial modelling, capital allocation and important business decisions. This also extends to helping businesses optimise surplus cash and liquidity through appropriate cash management, deposit, investment and treasury solutions.
Alongside my work in personal wealth, I design and conduct educational workshops on investing, financial decision-making, markets and the practical use of technology and AI in finance.
The emphasis is on helping participants understand concepts, explore trade-offs and make more informed decisions — not on promoting specific financial products.
The NorthAxis Money Challenge turns financial decision-making into an interactive experience. Navigate six real-life scenarios and see the trade-offs behind your choices.
Take the Challenge
For more than 20 years, I worked as a CFO, board member and growth leader, making decisions around capital allocation, treasury, risk, M&A and long-term growth.
Investing had always been part of my life alongside my corporate career. Over time, I realised that much of the same disciplined thinking used to manage businesses — understanding risk, allocating capital and thinking long term — could be equally valuable in managing personal wealth.
I did not leave corporate finance behind. Today, I continue to work with businesses through Fractional CFO and strategic finance engagements, while applying the same disciplined thinking to investing and personal wealth.
In personal wealth, my work is centred on helping individuals and families make better decisions around investing, wealth protection, retirement, tax and cross-border considerations. Investing never sits in isolation — liquidity, protection, family responsibilities and what the money ultimately needs to achieve all matter.
Education is also an important part of what I do. I design and conduct workshops that help people understand investing, markets and financial decision-making in a practical and engaging way.
Technology has added another dimension. The maturity of AI has allowed me to turn ideas that once required development teams into financial tools, dashboards and interactive experiences myself. NorthAxis grew from that intersection of business finance, investing, technology and curiosity.
My work is becoming increasingly international as the people I work with have careers, families, assets and financial goals across different markets and currencies. NorthAxis is an extension of the same purpose that has shaped my career — bringing structured thinking, disciplined planning and financial clarity closer to people’s lives.
This website and its contents have not been reviewed by the Monetary Authority of Singapore.
NorthAxis brings together business finance, investing, financial education, practical tools and technology. Any regulated financial advisory services are provided separately through the relevant licensed financial advisory firm.
Every financial situation is different. Let’s start by understanding yours.
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